saaron
Female
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48 years old
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USA
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Last updated 10/ 6/2008 11:28 am
My expertise is in helping enterprises understand how they are perceived in terms of environmental, social and economic (ESE) impacts and how to strengthen their marketplace advantage by addressing these impacts.
Recent research study: 2008 Corporate Sustainability Employee Study
http://www.freshmarketing.com/public/FM_Corporate_Sustainability_Employees.pdf
I focus on work that helps to evolve both consumers and businesses toward greater sustainability and social responsibility. I work closely with experts in sustainability, marketing, creative branding, communications and non-profit to ensure a holistic solution to today's business challenges.
With 20 years experience in marketing, research and strategic branding for Fortune 500 and prominent non-profit organizations, I focus on providing clients the framework and tools to forge stronger alliances, analyze the playing field and expand business opportunities.
My work bridges the gap across traditional silos of communications, marketing and research to provide clients with innovative strategic intelligence which can breakthrough marketing clutter and resonate deeply with core audiences.
Corporate Social Responsibility, Strategic Collaboration between Business and Non-Profit, Market Research and Business Development.
Latest work includes development of www.greenschooltoolbox.org - an online, collaborative resource that pools, vets and organizes information on the greening of schools and inspires parents to take action.
Board Member, Grass Commons
Founder, GreenSchoolToolbox.org
Clients: I have had the pleasure to serve and array of Fortune 500 clients (Citibank, Kraft, BBMG, Coca-Cola, Hasbro, Uncommon Schools, Avon, Liz Claiborne, Disney, The Princeton Review) as well as numerous non-profit organizations (StartingBloc, UNICEF, Red Cross, Take Your (Daughter/Son) To Work Day).
Climb the Green Ladder (www.climbthegreenladder.com) is a book that shares practical advise on how employees, at all levels and in all industries, are moving sustainability forward in their workplaces. From your local coffee shop to your university, company, government office, supermarket and more, many of us are embracing social and environmental responsibility. Learn practical advice to help move your workplace and career forward.
We'd love to hear from you! Please take our short survey (under 9 minutes) and receive an exclusive report on employees and sustainability. Your input will feed directly into a book that Amy Fetzer (UK) and Shari Aaron (US) are co-authoring for Wiley, to be published Fall 2009. Read more...
posted by
saaron
on 2/ 3/2009 5:03 pm
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New York Women Social Entrepreneurs (www.ywse.org/nywse) is hosting its inaugural event in its Breakfast Series in NYC on November 7, 2008 to ensure that women can find the help and resources they need to step up the sustainability efforts of their firms.
Corporate leaders confronted by the twin challenges of peak oil and rising environmental and social concerns have an ally in their employees, if they can just figure out how to help their employees harness their concerns in ways that bring benefit to the brand and company. Read more...
posted by
saaron
on 10/ 6/2008 11:21 am
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