saaron

My expertise is in helping enterprises understand how they are perceived in terms of environmental, social and economic (ESE) impacts and how to strengthen their marketplace advantage by addressing these impacts. Recent research study: 2008 Corporate Sustainability Employee Study http://www.freshmarketing.com/public/FM_Corporate_Sustainability_Employees.pdf I focus on work that helps to evolve both consumers and businesses toward greater sustainability and social responsibility. I work closely with experts in sustainability, marketing, creative branding, communications and non-profit to ensure a holistic solution to today's business challenges. With 20 years experience in marketing, research and strategic branding for Fortune 500 and prominent non-profit organizations, I focus on providing clients the framework and tools to forge stronger alliances, analyze the playing field and expand business opportunities. My work bridges the gap across traditional silos of communications, marketing and research to provide clients with innovative strategic intelligence which can breakthrough marketing clutter and resonate deeply with core audiences. Corporate Social Responsibility, Strategic Collaboration between Business and Non-Profit, Market Research and Business Development. Latest work includes development of www.greenschooltoolbox.org - an online, collaborative resource that pools, vets and organizes information on the greening of schools and inspires parents to take action. Board Member, Grass Commons Founder, GreenSchoolToolbox.org Clients: I have had the pleasure to serve and array of Fortune 500 clients (Citibank, Kraft, BBMG, Coca-Cola, Hasbro, Uncommon Schools, Avon, Liz Claiborne, Disney, The Princeton Review) as well as numerous non-profit organizations (StartingBloc, UNICEF, Red Cross, Take Your (Daughter/Son) To Work Day).