josephine.green

Josephine Green was appointed Senior Director of Trends and Strategy at Philips Design in 1997. She was responsible for research into Society, Cultures and People and pioneered the Strategic Futures? Program that helps companies and organizations think about and implement a human focused approach to innovation and growth. She promotes new thinking and new knowledge in the specific field of Social Foresight for Strategy and Innovation. Her advocacy in this area is based on the belief that we need different ways of thinking, being and doing if we are to live well, prosper and safeguard the future. “We must not only re-invent our social industries such as health and education but also our lifestyles and even the very growth models on which they are based.”