greendig

According to a recent study by Javelin Strategy and Research, bank customers want green banking. 43 percent of customers polled said they would rather do business with a bank that seems more “green.” But many big banks are trying to paint themselves green simply by promoting an online billing system.

It is true that monthly paper statements have a big impact on the environment. If every household in the US were able to switch to paperless billing, this would save an estimated 16.5 million trees per year or about 46,000 acres (averaging 360 trees per acre). Trees protect watersheds, support wildlife habitats, and build soil fertility while sequestering carbon (deforestation is now the second leading cause of global warming).   Read more...

This is a piece I recently wrote on my blog Greendig. I think its important because it demonstrates how corporations can actually take the lead in the environmental movement.

For decades, the green movement has misplaced its focus on a question of failed policy: “when will government agencies step in and force companies to be more green?” This question of policy misses the boat. Yes, government incentives are important, but many corporations are voluntarily driving change simply because it makes great business sense.   Read more...