WorldBusinessAcademy

The World Business Academy is a non-profit business think tank devoted to rekindling the human spirit in business. It was founded in 1987 as a result of discussions conducted at the Stanford Research Institute (SRI) International in Menlo Park, California. These talks centered upon the role and responsibility of business in relation to the criti­cal moral, environmental and social dilemmas of the day. Led by Founder Rinaldo S. Brutoco, a small group of senior business executives and academics emerged from these meetings to create a research and education institution, the World Business Academy, to help the global business community understand and participate in the new constructive role emerging for business as the dominant institution in society. Core areas of the Academy’s research and work include sustainable business strategies, the challenge of values-driven leadership, development of the human potential at work, global reconstruction, and understanding “best practices” within new business paradigms. All of these concepts, linked together and applied, repre­sent the ongoing work of the Academy in its dialogues, research, publications, meetings, and networking. The Academy provides a collaborative network for cutting-edge business leaders, entrepre­neurs, and scholars who are aware of business’ pervasive role in society. The Academy hosts world-class forums, dialogues, and retreats. It has been continuously publishing leading-edge articles for the business community for 20 years. In 2007 it published over 850 pages of articles on topics of critical importance to business today and tomorrow, as well as a 550-page book entitled Freedom From Mid-East Oil. The Academy forms alliances with like-minded businesses and non-profit organizations and periodi­cally delivers research and disseminates knowledge from the world’s top thinkers, many of them Academy Fellows. The Academy delivers self-learning and educational resources to its sponsors and members, and conducts world research projects and forums in the areas of busi­ness consciousness, corporate responsibility, global reconstruction, human potential, and innovative and values-driven leadership. The Academy has extensive archives of published materials on the “new business paradigm” and innovative business practices. It maintains an extensive electronic publications program that regularly distributes timely information under titles that include EconForecast, Currents in Commerce, and Common ¢ents. In addition to this extensive publications program, the Academy has a unique resource in its 100 Academy Fellows who comprise a veritable Who’s Who of world-class thinkers. These include Warren Bennis (leadership and management), Lester Brown (global envi­ronment), Deepak Chopra (healing and wellness), Steven Covey (author, The 7 Habits of Highly Effective People), Hazel Henderson (economic futures), Amory Lovins (energy policy), Michael Ray (creativity in business), John Raisian (Hoover Institution), Peter Senge (business theory), and Margaret Wheatley (business leader­ship).