Natural & Organic Certifications

With natural sections popping up in virtually every retail store these days, it seems that consumers are more interested than ever in buying natural care products to maximize their well-being. But in the smoke and mirror world of today’s mainstream marketing, how do we know what ‘Natural’ really means.

An independent agency, Yankalovich, polled female consumers in America and discovered these startling results:

65% think that if a product is labeled ‘NATURAL’, it must be at least 95% natural.
78% believe that natural claims are REGULATED, while there is NO regulation in the U.S. today.
97% think that natural claims SHOULD be regulated.
83% believe that there should be one meaning for the word ‘NATURAL’ in marketing.
86% want a SYMBOL that CERTIFIES the natural claim.
86% don’t know about the risks of PARABENS, PABAs, FRAGRANCES and other synthetic toxins that are currently being used in most skin care products today.
73% think that stores do not do a good job educating them.

The most startling discovery of all was when consumers were told that a product labeled ‘natural’ was only 50% NATURAL , the interest in purchasing that product plummeted.

Currently a product can claim ‘natural’ if it is as little as 1% natural or even has just 1 natural ingredient altogether. So what are you to do? How do you find the most natural products available for your personal care? The most important step you can take is to purchase only products that are CERTIFIED natural by an independent certifying body such as Cosmebio’s ECOCERT, the most stringent natural and organic certification in the world. Search out companies that provide FULL DISCLOSURE on ALL ingredients used in their products. Stay away from any company that uses synthetic preservatives or other toxins in their skin care products.

Just remember, small amounts of toxins over a long period of use can add up to BIG health concerns in the future. For a list of the most popular toxins used in skin care products and to find out more about Cosmebio’s ECOCERT certification, go to www.luvalla.com.