ARK: Acts of Random Kindness

ARK is a new line of clothing fresh from Northern Ireland. It was created by an 18-year-old boy with the idea of inspiring people who wear the clothes to be kind to others each time they wear the brand...to commit one "Act of Random Kindness".

The ARK website unassumingly states, "So I have this idea. I'd love you to join me in it. I've started a clothing line with a purpose other than profit. The name, the movement, is ARK - Acts of Random Kindness." Cameron suggests the following ways to help someone while you're wearing an article of ARK clothing: "by someone a coffee, give up your seat on the bus, help a drunk home."

ARK shirts cost £28 each and come in a variety of colors and styles.

More info: http://www.arkchangeyourworld.com