Eco-Chic - Inside Portland Fashion Week 07

It's that time! Announcing the special collaboration between myself and online green fashion source Greenloop for the upcoming Portland Fashion Week (which I first mentioned last week in my exclusive interview with PFW's Executive Director). Take a gander at our press release and find out all the juicy details.

Let Greenloop Take You Behind the Scenes At the Nation's Most Comprehensive "Green" Fashion Week Ever

What: This October, Portland Fashion Week (PFW) once again takes to the runway for a 4th year of spotlighting ethical fashion, staging independent designers and drawing national attention to Portland's unique intersection of art, commerce, and sustainability. A PFW patron and leading eco-style boutique, Portland-based Greenloop will bring interactive readers the inside scoop with daily blog postings at www.thegreenloop.com. Co-written by Greenloop owner and founder, Aysia Wright, and the creatively versatile and widely known eco-powerhouse, Victoria E., postings will include designer interviews, show reviews, updates on the back stage vibe, pictures and video, Spring

posted by VictoriaE on 10/ 9/2007 10:44 pm | COMMENTS (3)
Comments (3)

Thanks for that, Victoria. In that case, with a clear intention, I'm sure the show will be a great success, and I wish you the very best with it!

posted by adamgilliland on 10/11/2007 4:12 am

I know just what you mean Adam - I've been in the fashion industry for over 10 years now and it is far more important to wear what you enjoy wearing than to go with the "trends". Portland Fashion Week is not focused solely on the trend aspect; the main element this year is green fashion and its impact, which in the end, is much more important that any trend.

posted by VictoriaE on 10/10/2007 6:40 pm

I just want to clarify something here: are we talking about 'fashion' as in people leading us into wearing something that is seem as 'fashionable', or are we simply talking about displaying various designs of clothing and accessories?

That Greenloop, and other companies such as Ethical Wares and Bourgeois Boheme, produce beautiful clothing with as little true 'cost' as possible is great. On that basis, what we wear and how we wear is a true choice coming from a combination of awareness and individual taste within that. And having read Greenloop's mission statement, that seems to be what they're about.

But as 'fashion parades' have traditionally also been about setting trends of dressing, etc., it would just be very refreshing, as well as eminently loving, to know that whatever anyone chooses to wear is fine if based on the above awareness.

Ego beware, we have you in our sights!

posted by adamgilliland on 10/10/2007 5:59 pm

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