Low impact advertising leaves its mark

When the latest snow storm hit the UK’s capital city last week, most people’s first thought wasn’t, “Wow, this is a great marketing and advertising opportunity!” While most Londoners trudged begrudgingly through the snow and the ice, the Curb media company based in central London set out to place over 3,500 imprints in the snow. According to a Springwise report, the company used laser-cut stencils to leave the sharp imprints for one of their clients.

The unplanned campaign is part of a broader trend in the advertising business called low impact branding. Many advertisers are using graffiti and other types of street art and even gardening to catch the attention of the consumer on the street. Curb has deemed this practice “cleanvertising”.

More info: springwise.com/marketing_advertising/curb_media_agency_focuses_on_l/”>http://springwise.com