Starbucks takes greater strides to become a responsible business

Vanille Lattes, Mocha Frappacinos, Brewed Coffee; caffeine makes life that much better. And I know I'm not the only one who feels that way. Not only is caffeine a necessity for the early morning hours, but some distributors are now going the extra mile with sustainable coffee farming and fair trade certification. American super coffee shop: Starbucks announced earlier this week its thirteen new goals, as part of Starbucks' good business practices guidelines initiative, Shared Planet. The company plans to meet all of the goals by 2015. Goals include ethical sourcing, environmental stewardship, and community involvement.

“Starbucks Shared Planet is not just about how important it is to us that we’re a socially responsible company, it’s to reaffirm Starbucks leadership in the retail and coffee industries and the communities in which we are operating,” said Howard Schultz, chairman, president and CEO of Starbucks Coffee Company, to Triple Pundit. “During this time of economic uncertainty we realize that we have the opportunity and the responsibility to keep our focus on our commitment to keep our communities strong, and I’m proud of what we’re doing to live up to the guiding principles of this company.”

The mega-beverage-store says they need to have guidelines like Shared Planet's to keep their large complex functioning well. They want to not only be more wary of their environmental impact, but want to diminish it substantially. From ethical sourcing to environmental stewardship and community involvement, Starbucks is making a valiant effort to leave a good taste in everyone's mouth.