Project good makes choosing good simple

“Imagine, a trusted marketplace filled with products from around the world, each positively impacting the producer’s community, environment and their unique sense of self. Introducing Project Good, a global initiative to build the largest and most trusted people positive marketplace.”

With led paint on children’s toys adding to the already growing number of concerns that socially conscious consumers have about the source and impact of their shopping decisions, this introduction from ProjectGood.com sounds like a dream. But ecommerce powerhouse eBay Inc. and World of Good, an organization that works to alleviate poverty by opening markets for artisan communities worldwide, have joined forces to create a marketplace that is planning on making that dream a reality.

The mission of Project Good is to create a destination for socially conscious shopping where consumers can blend their personal values with their purchasing power to foster positive change around the world. The key to this marketplace is bringing together what the Project Good team has titled Trust Providers – mission-driven trade associations and third-party certifying organizations like Transfair, Fair Trade Federation and Co-op America to name just a few. For the first time, these Trust Providers are coming together to act as the gatekeepers to the marketplace, ensuring that every product on the site is people and planet friendly.

Bringing together trusted people positive products and information in one marketplace adds a level of convenience to socially conscious shopping that rivals that of conventional options, while maintaining a commitment to economic vitality and stability for people around the world.

Project Good is scheduled to launch in the later this year. For more information visit www.projectgood.com