Baacode allows you to trace wool garment back to the farm

A couple months ago there was an Exchange item on a new tracking device created by Patagonia where you could track the footprint of an individual garment. It turns out that there is a new tracker on the block called the Baacode offered by a New Zealand based Merino outdoor clothing company called Icebreaker.

Deep rooted in their commitment to environmental ethics, manufacturing ethics and animal welfare, Icebreaker has created a tool called the Baacode. Every garment sold comes with a unique id where - once submitted on their website - will let you see the living conditions of the high country sheep that produced the merino fibre in your garment, meet the farmers, and follow every step of the supply chain.

Cheers for another company with nothing to hide!

Website: www.icebreaker.com/site/baacode/index.html
Via: Springwise