Creating comics for the Middle East

Comic book artist Suleiman Bakhit looks for stories and role models that will empower and inspire a new generation of comic book readers in the Middle East.

Marco Visscher | May 2009 issue

From Hawk Hunter, a comic about the true exploits of a Jordanian pilot.

Ever wondered why Superman isn’t popular in the Middle East? “We don’t like our heroes to wear their underpants on the outside,” says Suleiman Bakhit, founder of Aranim Media Factory, a four-year-old firm in Amman, Jordan, that publishes comic books for the Arabic market. The real issue, of course, has nothing to do with costumes. “The problem is that Superman can literally do everything with all the great magical powers he was given,” Bakhit explains. “He hardly needs to put in any effort at all. His stories—and those of Spiderman and Batman—make a clear distinction between good and evil, presenting the world in black and white. We cannot relate to these Western heroes, because they’re so out of tune with our cultural values and our daily experiences.”

Much more popular in the Middle East is the ancient Persian tale of Sinbad the Sailor, the son of a wealthy man who loses his fortune and, during extensive travels in search of wealth, overcomes many obstacles. “Sinbad went through a difficult learning phase and discovered a sense of adventure,” Bakhit says. “Such character development is more complicated and more like our own lives. Such a story is not simply entertainment or a waste of time, but it offers values-based lessons on dealing with adversity and hardship and the importance of determination.”

According to Bakhit, these are the kinds of stories that appeal to Muslim and Arab youth. Young people in the Middle East aren’t looking to leap tall buildings in a single bound, but for the inspiration to deal with the challenges of their daily lives. And through the comics Aranim Media Factory delivers, Bakhit is giving it to them.

To date, the Aranim Media Factory has created about a dozen comic books; Bakhit expects that number to hit 30 by the end of the year. He’s currently working on a modern version of Sinbad, one that’s much closer to the original than the Disneyfied treatment familiar in the West. But Bakhit wants to go further than simply rectifying what, in his view, went wrong in the Disney version. He wants his comic books to temper the extremism he sees in his part of the world by providing local youth with positive role models. His stories are aimed at engineering dreams for young Arabs and Muslims of a bold future they can bring about themselves.

Is there really such a shortage of positive role models in the Middle East? “A shortage?” he asks. “There are few if any public leaders that youth can relate to.”

For Aranim Media Factory’s first book, Bakhit chose the story of Muwaffaq Al-Salti, a pilot who fought an eight-minute battle in 1966 when Israeli fighter jets penetrated Jordanian airspace. “This was the longest dogfight ever,” Bakhit says. “Yet hardly anybody in Jordan knows this legend, so it was an undiscovered gem in our culture. The feedback has been phenomenal. Kids want to be like him.”

With some pride, Bakhit tells of a girl who was 11 when they met, at a school where he regularly involves students in the development of his stories. After she read a comic book about the fictional adventures of the crew of the first Arab space shuttle, the girl told him her secret: She wanted to be an astronaut. “I told her I would include a female captain of a spacecraft in my new book and name it after her if she promised to follow her dreams,” says Bakhit. “Many months later, we talked again. She wasn’t an astronaut, yet, of course, but she had started drawing comics. She had started to unleash her creative potential. She started thinking, ‘Why can’t I be an astronaut?’ That’s how change happens: Someone will think, ‘Why can’t we have democracy? Why can’t I make a difference?’”

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